Raha Seidi, Mahnaz Saremi, Azam Malekighahfarokhi, Mahshid Namdari,
Volume 12, Issue 2 (Iranian Journal of Ergonomics 2024)
Abstract
Objectives: User engagement with digital technologies refers to the sense of belonging and individual satisfaction. Visual aesthetics, characterized by simplicity and diversity, plays a crucial role in the design of products and online sales strategies. This study investigates the relationship between visual aesthetics and user engagement with in a selected social network.
Methods: This correlational descriptive-analytical study examines the attractiveness of two pages with similar educational content but differing visual aesthetics criteria on one of the social networks. The first page (Researcher-made page) exhibits higher standards of attractiveness compared to the second page (Basic page). Data were collected through online questionnaires and analyzed using SPSS software.
Results: The study involved 116 participants, of whom 91 (78.4%) were female, with an average age of 26.8 ± 2.54 years. The majority of participants held a bachelor's degree (57.8%). The average visual aesthetics scores for the content pages (Researcher-made page) and (Basic page) were 95/92 and 84/9, respectively, indicating that Researcher-made page had greater visual appeal. Furthermore, the user engagement scores for Researcher-made page and Basic page were 107/9 and 100/02, respectively. A significant positive correlation was found between visual appeal and user engagement on both pages (P<0.001), while no significant relationship was observed between gender or education level and these metrics (P>0.05).
Conclusion: This study demonstrates that the visual aesthetics of virtual content pages has a significant impact on user engagement. These findings underscore the importance of adhering to attractiveness criteria in content design, which can be beneficial for content creators, managers, and business owners.
Zahra Jahani, Mahshid Namdari, Nastaran Keshavarz, Mahnaz Saremi,
Volume 13, Issue 2 (Iranian Journal of Ergonomics-In Press 2025)
Abstract
Background and Objective: Musculoskeletal disorders, including back pain, are increasingly prevalent among school-aged children. Poor postural habits and improper backpack carriage are significant contributing factors. However, there is currently no comprehensive and standardized tool available to assess children’s knowledge of ergonomics related to spinal health.
Methods: This methodological study involved the development of a questionnaire through a seven-step process. Following the creation of the preliminary version and assessment of face validity, content validity was evaluated using the Content Validity Index (CVI) and Content Validity Ratio (CVR) by ten experts. The reliability of the instrument was assessed via test-retest procedure with 15 students and internal consistency using Cronbach’s alpha coefficient with a sample of 180 students.
Results: The final version of the questionnaire entitled Kids Spine Ergonomics Awareness (KidSEA) comprised 13 items across three domains: "Spinal Anatomy," "Correct Posture," and "Ergonomics of Carrying School Supplies." The CVI and CVR for each item exceeded 0.79 and 0.62, respectively, indicating all items were validated. The Cohen’s kappa coefficient for individual items was above 0.41, and the overall Cronbach’s alpha was 0.74, demonstrating acceptable levels of reliability and internal consistency.
Conclusion: The KidSEA questionnaire is a valid and reliable instrument for assessing knowledge of ergonomic principles related to spinal health in children. It can be utilized to evaluate health literacy concerning spinal care, to design targeted interventions, and to inform educational programs for the studied age group. Further studies are recommended to establish the validity of the instrument across different age groups.
